Consumer Protection - As introduced, authorizes a consumer to designate an authorized agent who may opt the consumer out of the processing of the consumer’s personal data; requires a controller to comply with an opt-out request from an authorized agent if certain conditions are met. - Amends TCA Title 47, Chapter 18.

HB 630 allows Tennessee consumers to appoint an agent (like a family member or advocate) to opt them out of companies processing their personal data. Companies must verify both the consumer’s identity and the agent’s authority before honoring these requests. The bill requires companies to provide clear opt-out links on websites and implement a standardized "preference signal" system by 2026, ensuring consumers can easily opt out of data sales or targeted advertising without default settings. It also addresses conflicts with loyalty programs and clarifies rules around financial incentives for data sharing. The law takes effect July 1, 2025.