protect persons from discrimination by financial institutions.

HB 1224 prohibits South Dakota financial institutions from denying or restricting banking services (like checking accounts, loans, or credit cards) based on a person's religious exercise, free speech, or lawful economic activity. It requires institutions to provide a specific, written explanation within 30 days if they take an adverse action, detailing whether protected activities influenced the decision - replacing vague reasons like "internal policies." The bill bans agreements to discriminate and makes violations a deceptive trade practice under existing state law. It applies to large institutions processing over $100 billion in annual transactions, with exceptions for legitimate business reasons like account defaults or legal compliance.