AN ACT RELATING TO COMMERCIAL LAW -- GENERAL REGULATORY PROVISIONS -- DECEPTIVE TRADE PRACTICES

SB 17 requires retailers to clearly disclose all mandatory fees and rebate amounts at the point of purchase when advertising goods. It directly affects retailers who advertise products with rebates or additional fees, mandating they state the full price including rebate details in advertisements and provide the rebate amount to consumers at checkout. The bill amends deceptive trade practices law to prohibit advertising net prices (after rebates) without confirming rebate availability at purchase, shifting the burden to retailers to redeem manufacturer rebates. This takes effect January 1, 2026.