An Act amending the act of December 17, 1968 (P.L.1224, No.387), known as the Unfair Trade Practices and Consumer Protection Law, further providing for definitions, for unlawful acts or practices and exclusions, for civil penalties and for private actions.

This bill amends Pennsylvania's Unfair Trade Practices and Consumer Protection Law to explicitly ban "surveillance pricing," which is defined as setting customized prices for goods or services based on personal data gathered through technology like cameras, sensors, or third-party purchases. The legislation prohibits businesses from using such data to charge different prices to specific consumers unless they can prove the price difference is due to varying costs, public discounts available to broad groups like seniors or students, loyalty program rewards, or credit decisions based on standard credit reports. In addition to banning this practice, the bill increases civil penalties for violations to up to $3,000 per incident and allows individual consumers who suffer financial loss from these pricing tactics to file private lawsuits for damages.