An Act providing for transparency in use of generative artificial intelligence; requiring disclosure of synthetic content; providing for establishment of content verification tools; imposing duties on the Bureau of Consumer Protection in the Office of Attorney General; and imposing penalties.

SB 1349, known as the Digital Provenance Act, requires large online platforms and major AI tool providers in Pennsylvania to clearly label images, videos, and audio created or altered by generative artificial intelligence. These covered entities must embed a permanent, machine-readable label in their synthetic content that identifies the specific AI system used and the date of creation, while also offering a free public tool for users to verify the authenticity of digital media. The law imposes strict privacy rules on these providers, prohibiting them from collecting personal data through their verification tools and mandating that any uploaded content be deleted once the verification process is complete. Additionally, the Bureau of Consumer Protection in the Office of Attorney General will be tasked with enforcing these transparency requirements and can impose penalties for non-compliance.