An Act amending the act of December 17, 1968 (P.L.1224, No.387), known as the Unfair Trade Practices and Consumer Protection Law, further providing for definitions.

This bill amends Pennsylvania's Unfair Trade Practices and Consumer Protection Law to specifically define "dynamic pricing" and regulate its use in physical retail stores. It defines dynamic pricing as prices that change in near real-time based on fluctuating conditions, while explicitly excluding standard promotional discounts or loyalty program benefits. Under the new rules, retailers cannot use electronic displays in their brick-and-mortar locations to show prices that can be remotely altered by automated systems using this method. The legislation aims to clarify what constitutes deceptive pricing practices for the Attorney General and District Attorneys to enforce, and it will take effect 60 days after being signed into law.