An Act amending the act of December 17, 1968 (P.L.1224, No.387), known as the Unfair Trade Practices and Consumer Protection Law, further providing for definitions and for private actions.

This bill amends Pennsylvania's Unfair Trade Practices and Consumer Protection Law to add specific definitions for new types of deceptive business practices. It introduces legal definitions for terms such as "environmental marketing claims," "net zero claims," "paltering," and "reputational advertising" to help regulators identify misleading statements about a product's environmental impact or a company's green efforts. The legislation also clarifies the definition of "Internet service provider" and expands the list of prohibited unfair methods of competition to better cover modern marketing tactics. These changes directly affect businesses and consumers by providing clearer standards for what constitutes deceptive advertising, particularly regarding sustainability claims and online services.