Crisis Pregnancy Center Fraud Prevention Act.

HB 522 prohibits crisis pregnancy centers (CPCs) in North Carolina from falsely advertising that they provide abortion or emergency contraceptive services when they do not. It defines this as a deceptive practice, requiring CPCs to clearly disclose staff qualifications and service offerings (like abortion care) on-site or via corrective advertising. The bill establishes a complaint process for the Attorney General to enforce violations, with civil penalties up to $5,000 per violation, and mandates a state health department evaluation of CPCs’ impact on reproductive healthcare access by 2026. This directly affects CPCs operating in the state, particularly those receiving public funds and targeting marginalized communities.