S 9403 New York Senate · 2025 Regular Session

Relates to digital advertisements for insurance agents and brokers

Summary

Provides that the requirement for advertisements referring to an insurer to include the insurer's full name and principal office shall not apply to digital advertisements.

Bill status in committee 1 of 4 stages cleared

Introduction

Mar 2026

Committee Review

Floor Vote

Governor

Introduced Mar 10, 2026 Last action Jun 3, 2026

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What changed between versions

S9403 → S9403A · 3 edits

MINOR

This bill updates the New York Insurance Law to explicitly exempt digital advertisements from the requirement that insurance agents and brokers must display an insurer's full name and principal office location. It also reorganizes the statute to clarify that this exemption applies to electronic communications like websites, emails, and text messages used for marketing.

Scope change

The bill narrows the scope of the name-and-address requirement by creating a specific exception for digital media, whereas the previous version applied this requirement broadly to all advertisements and public announcements.

REQUIREMENT

The mandatory requirement for agents and brokers to list an insurer's full name and principal office in advertisements is no longer applicable to digital advertisements.

DEFINITION

A new definition of 'digital advertisement' is added to specify that it includes electronic communications such as websites, text messages, emails, and chat rooms intended for marketing or information dissemination.

TECHNICAL

The bill text was restructured to remove unrelated provisions regarding unauthorized insurers and to consolidate the advertising rules into a single, clearer subsection.

Floor votes

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Full legislative history

Actions timeline

Total actions

Key actions

Committee

Amendments

May 19, 2026

Upper · Passed

AMENDED ON THIRD READING (T) 9403A

upper

Mar 10, 2026

Committee

REFERRED TO INSURANCE

upper

1 primary · 0 co-sponsors