Relates to unlawfully deceptive acts or practices regarding environmental marketing claims

This bill prohibits businesses from making deceptive environmental marketing claims, affecting companies that advertise products or services with environmental benefits. It bans misleading practices like "paltering" (selectively highlighting truthful details to create false impressions) and deceptive "net zero" claims that lack transparency about emissions coverage or rely heavily on offsets. Businesses must clearly specify all emissions scopes, distinguish between actual reductions and offset purchases, and substantiate claims. The law also allows consumers or authorities to pursue legal action without proving financial harm from these deceptive practices.