Prohibits data brokers from selling the personal information of current and former military servicemembers

This bill prohibits data brokers from selling the personal information of current or former military members and their households without explicit consent. It defines "data brokers" as companies that collect and sell personal data from people they don't have direct relationships with, and requires clear, affirmative consent for any sale of military-related information. The law specifically bans selling "military servicemember lists" or personal data about military members or their families without permission, applying to businesses operating in New York or targeting New York residents. It excludes certain entities like financial institutions under federal law but directly affects data brokers and military households by restricting commercial use of their personal information.