S 1228 New York Senate · 2025 Regular Session

Relates to requiring advertisements to disclose the use of a synthetic performer

Summary
Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
Bill status in committee 1 of 4 stages cleared
Introduction
Jan 2025
Committee Review
Floor Vote
Governor
Introduced Jan 8, 2025 Last action Jan 7, 2026
Maddy AI version diff · 3 comparisons

What changed between versions

S1228B S1228C · 5 edits
MODERATE
The bill was renumbered from version B to version C and underwent significant restructuring. The most substantive change is the reorganization of the act's sections, with the civil rights law protections (previously section 5) moved to section 5 and the new synthetic performer disclosure requirements now appearing earlier in the text. The definition of 'synthetic performer' was expanded to include audio, audiovisual, and visual performances.
Scope change
The bill's scope remains focused on requiring advertisements to disclose when synthetic performers are used, but the internal organization of the law changed significantly. The exemption for expressive works like movies and video games was clarified to require consistency between the advertisement and the original work.
DEFINITION

The definition of 'synthetic performer' was expanded to explicitly include audio, audiovisual, and visual performances, making the disclosure requirement clearer for various types of media.

REQUIREMENT

The section requiring disclosure of synthetic performers in advertisements was renumbered and repositioned within the bill, moving from section 3 to section 4 in the new version.

The exemption for expressive works (movies, TV, video games) was clarified to require that synthetic media use in ads be consistent with how it appears in the original work.

TECHNICAL

The bill's internal section numbering was reorganized, with the civil rights law protections moved from section 5 to section 5 and new sections added for clarity.

The bill was reprinted as amended and recommitted to the Consumer Protection Committee for further review.

Floor votes

How they voted

No floor votes recorded yet.
Full legislative history

Actions timeline

Total actions
12
Key actions
6
Committee
3
Amendments
6
Jan 7, 2026
Committee
REFERRED TO CONSUMER PROTECTION
upper
Jun 13, 2025
Committee
COMMITTED TO RULES
upper
May 21, 2025
Upper · Passed
PRINT NUMBER 1228C
upper
May 21, 2025
Upper · Passed
AMEND AND RECOMMIT TO CONSUMER PROTECTION
upper
May 15, 2025
Upper · Passed
PRINT NUMBER 1228B
upper
May 15, 2025
Upper · Passed
AMEND AND RECOMMIT TO CONSUMER PROTECTION
upper
Apr 3, 2025
Upper · Passed
PRINT NUMBER 1228A
upper
Apr 3, 2025
Upper · Passed
AMEND AND RECOMMIT TO CONSUMER PROTECTION
upper
Jan 8, 2025
Committee
REFERRED TO CONSUMER PROTECTION
upper
1 primary · 0 co-sponsors

Sponsors

Role
Legislator
Party
State
District
P
Photo of Mike Gianaris
Mike Gianaris
DDemocratic/Working Families
NY
12