Relates to unlawfully deceptive acts or practices regarding environmental marketing claims

This bill expands consumer protection laws to ban false or misleading environmental marketing claims made by businesses. It specifically targets deceptive tactics like "paltering," where truthful details create a false overall impression, and vague "net zero" assertions that lack clear data on emissions or rely heavily on offsets. The law applies to any public communication, including ads and labels, and allows consumers to sue without needing to prove they suffered a financial loss. Companies must substantiate their environmental assertions with concrete plans and accurate reporting to avoid violating these new rules.