Prohibits data brokers from selling the personal information of current and former military servicemembers

This bill prohibits data brokers in New York from selling the personal information of current and former military servicemembers or their households without explicit consent. It defines "consent" as a clear, affirmative action by the individual and excludes vague agreements like pre-checked boxes or general terms of service. The law applies to companies that collect and sell consumer data but excludes entities already regulated by federal laws such as credit reporting agencies and financial institutions. If passed, the measure would take effect 90 days after becoming law and aims to protect the privacy of military personnel by restricting how their data can be traded.