SURVEILLANCE-BASED PRICE DISCRIMINATION ACT

SB 223 prohibits businesses from setting different prices for goods or services based on "surveillance data" about consumers, such as tracking online behavior or inferred personal information. It directly affects businesses that use automated systems to adjust prices based on personal data, banning this practice except for cost-based pricing, standard discounts (like student or senior rates), or insurance-related decisions. The law allows consumers to sue for damages up to $3,000 per violation and authorizes the Attorney General to enforce penalties of up to $10,000 per violation. It includes specific safeguards for de-identified data and exempts insurers from the prohibition.