CONSUMER INFORMATION AND DATA PROTECTION ACT

HB 214, the Consumer Information and Data Protection Act, creates new rules for businesses handling personal data in New Mexico. It directly affects New Mexico residents ("consumers") by granting them rights to access, correct, or delete their personal data, and requiring businesses to obtain clear, affirmative consent for data processing - prohibiting "dark patterns" that trick users. Key provisions include special protections for children's data, sensitive health information (like reproductive or mental health data), and biometric data, while banning the use of precise location tracking without consent. Businesses must also implement security measures and cannot use de-identified data for re-identification. The bill does not apply to publicly available information or de-identified data.