VOICE & VISUAL LIKENESS RIGHTS ACT

The Voice and Visual Likeness Rights Act establishes a new property right for New Mexico residents (including deceased individuals domiciled in the state) to control how their voice and visual likeness are used in digital replicas, such as AI-generated videos or audio. It requires written licenses for commercial use with specific limits: up to 10 years for adults, 5 years for minors (ending at age 18), and mandatory court approval for minor-related licenses. After death, the right must be registered with the state to be enforced and expires 70 years posthumously, with a 10-year window for transfer after death. The bill defines key terms like "digital replica" to clarify prohibited uses, such as unauthorized AI representations that materially alter original performances.