AGRITOURISM PROMOTION

SB 415 allocates $350,000 from the state general fund to the New Mexico Department of Agriculture for a program to market and promote the state's agritourism industry. This program directly supports farms, ranches, and tourism businesses offering agritourism activities like farm stays, harvest festivals, or vineyard tours. The funding, limited to fiscal year 2026, will cover marketing efforts to attract visitors to New Mexico's agricultural tourism experiences. Any unused funds at year-end must return to the general fund. The bill focuses solely on providing state resources for industry promotion, not on regulatory changes or new business requirements.