USE OF CERTAIN DYNAMIC PRICING AS UNFAIR

HB 285 prohibits grocery and retail stores in New Mexico from using dynamic pricing (price changes via digital shelf labels) during holidays, weather events, disasters, or supply chain disruptions, or when adjusting prices based on customers' personal data or purchase history. It requires stores to display clear signage explaining their pricing system, the factors influencing price changes, and customers' rights to opt out of data collection. The bill directly affects stores using digital pricing technology, mandating transparency about how prices are set and restricting practices that could exploit sudden demand spikes or customer data. If passed, it would make these specific pricing tactics unlawful under New Mexico's Unfair Practices Act. The bill was referred to committees but was postponed indefinitely in June 2025.