Urges NJ residents to continue to support "Small Business Saturday."

Senate Resolution 70 urges New Jersey residents to continue supporting "Small Business Saturday" each year - the Saturday following Thanksgiving - by shopping at local small businesses. It highlights that New Jersey has approximately 800,000 small businesses employing 1.7 million people across diverse sectors like retail, healthcare, and manufacturing, which are vital to the state's economy. The resolution references the American Express initiative launched in 2010, which provides consumer incentives (such as credit card rewards) and subsidized advertising to help small businesses attract holiday shoppers. This resolution does not create new laws but encourages ongoing community participation in supporting small businesses.