S 480 New Jersey Senate · 2026-2027 Regular Session

Establishes Winery Co-marketing Grant Program; appropriates $500,000.

S 480 establishes New Jersey's Winery Co-marketing Grant Program, appropriating $500,000 to reimburse licensed wineries for eligible marketing costs when they partner with other local businesses. The program directly affects New Jersey wineries holding plenary or farm winery licenses, allowing them to apply annually for grants covering 25% to 45% of marketing expenses for campaigns promoting their winery alongside partners like restaurants, hotels, or farms selling "Jersey Fresh" products. Grants are capped at $25,000 per application, with higher reimbursement rates (up to 45%) for campaigns involving three or more partner entities. The Department of Agriculture must submit annual reports detailing grant awards, program effectiveness, and funding status to the Governor and Legislature, with recommendations for future appropriations.
Bill status in committee 1 of 4 stages cleared
Introduction
Jan 2026
Committee Review
Floor Vote
Governor
Introduced Jan 13, 2026 Last action Jan 13, 2026
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Jan 13, 2026
Introduced
Introduced in the Senate, Referred to Senate Law and Public Safety Committee
upper
1 primary · 0 co-sponsors

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Legislator
Party
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P
Photo of Owen Henry
Owen Henry
RRepublican
NJ
12