S 4300 New Jersey Senate · 2026-2027 Regular Session

Requires advertising for NJ wine growing regions on tourist directional signs.

This bill requires the New Jersey Division of Travel and Tourism to include advertisements for the state's four official wine-growing regions on outdoor signs and displays visible to tourists. It mandates that these signs promote specific wineries and viticulture attractions within the Central Delaware Valley, Warren Hills, Outer Coastal Plain, and Cape May Peninsula areas. To implement this, the bill establishes a system where wineries can apply to have their locations marked on public displays, with reasonable fees charged for the creation and maintenance of these signs. Additionally, the legislation creates a visual arts competition to design original artwork for these outdoor advertisements, ensuring the final designs comply with state and federal laws.
Bill status in committee 1 of 4 stages cleared
Introduction
May 2026
Committee Review
Floor Vote
Governor
Introduced May 18, 2026 Last action Jun 11, 2026
Maddy AI version diff · 1 comparison

What changed between versions

Introduced → Reprint · 2 edits
MINOR
The bill was amended by the Senate State Government, Wagering, Tourism & Historic Preservation Committee to add the qualifier 'New Jersey-based' before 'wineries' in the advertising requirement. This narrows which wineries may be promoted on tourist directional signs to only those based in New Jersey. The remaining changes are procedural: version markers were updated and the legislative statement section was removed.
SCOPE

Added the qualifier 'New Jersey-based' before 'wineries' in the advertising campaign requirement, limiting promotions to wineries that are based in New Jersey rather than any winery within the identified AVA regions.

TECHNICAL

The STATEMENT section (a legislative summary describing the bill's purpose and the four AVA regions) was removed from the reprint version, which is a common administrative practice after committee report.

Floor votes

How they voted

No floor votes recorded yet.
Full legislative history

Actions timeline

Total actions
3
Key actions
0
Committee
1
Jun 11, 2026
Committee
Referred to Senate Budget and Appropriations Committee
upper
May 18, 2026
Introduced
Introduced in the Senate, Referred to Senate State Government, Wagering, Tourism & Historic Preservation Committee
upper
1 primary · 0 co-sponsors

Sponsors

Role
Legislator
Party
State
District
P
Photo of Jim Beach
Jim Beach
DDemocratic
NJ
6