Makes advertised discount by use of fictitious former price of merchandise or services unlawful practice under consumer fraud act.

This New Jersey bill prohibits businesses from advertising discounts based on fake previous prices under the state's consumer fraud laws. It defines a price as fictitious if it cannot be proven through sales records from the last 60 days, consistent offering over at least 28 of the previous 90 days, or by showing the price does not exceed the supplier's cost plus standard markup. The law allows consumers who are misled by such false pricing to sue for damages, which must include the price difference and be at least $500 or three times the actual loss, along with court fees.