S 4019 New Jersey Senate · 2026-2027 Regular Session

Prohibits targeted advertisements that promote vapor products or use of vapor products to individuals under the age of 21 on social media platforms.

This bill prohibits targeted advertisements and promotions of vapor products to individuals under 21 years old on social media platforms in New Jersey. It defines vapor products to include e-cigarettes, vape pens, and related devices, while excluding FDA-approved medical products, and defines social media platforms as services that allow users to create profiles and connect with others. The law makes it unlawful for any person to advertise or promote these products to minors on such platforms and establishes civil penalties of up to $250,000 per violation for non-compliance. Courts will have jurisdiction to enforce these penalties through existing legal procedures.
Bill status in committee 1 of 4 stages cleared
Introduction
Mar 2026
Committee Review
Floor Vote
Governor
Introduced Mar 19, 2026 Last action Mar 19, 2026
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Full legislative history

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Total actions
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Committee
0
Mar 19, 2026
Introduced
Introduced in the Senate, Referred to Senate Health, Human Services and Senior Citizens Committee
upper
1 primary · 0 co-sponsors

Sponsors

Role
Legislator
Party
State
District
P
Photo of Joe Vitale
Joe Vitale
DDemocratic
NJ
19