S 3744 New Jersey Senate · 2026-2027 Regular Session

Establishes advertising set-asides for eligible local news organizations.*

This bill requires New Jersey state agencies that run public advertising bids to reserve at least 30% of their advertising budget for eligible local news organizations. The legislation defines eligible news outlets as those that produce original local content, maintain editorial independence, and meet specific operational standards such as staffing levels and financial transparency. By setting aside a portion of advertising revenue, the bill aims to support local journalism while preserving the editorial freedom of news organizations. The measure applies to all state departments and agencies that currently advertise bid solicitations under existing procurement laws.
Bill status in committee 1 of 4 stages cleared
Introduction
Mar 2026
Committee Review
Floor Vote
Governor
Introduced Mar 5, 2026 Last action Jun 11, 2026
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What changed between versions

Introduced Reprint · 5 edits
MODERATE
The First Reprint of S3744 adds a new definition of 'advertising' as the discretionary use of media to promote products, programs, or services regardless of medium, and changes the threshold in section 3(a)(2) from 'advertising revenue' to 'advertising budget,' which shifts the measurement from money agencies earn from advertising to money they plan to spend on it. A cross-reference error in the eligible local news organization definition was also corrected.
DEFINITION

A new subsection b. defines 'Advertising' as 'the discretionary use of media to promote products, programs, or services, regardless of the medium employed.' This clarifies what spending counts toward the 30 percent set-aside requirement and makes it medium-neutral.

REQUIREMENT

Section 3(a)(2) changed 'advertising revenue' to 'advertising budget.' Previously, agencies that demonstrated a need to spend less than 30 percent of their advertising revenue in-State were subject to a 50 percent requirement on that in-State spend. Now the trigger is based on advertising budget rather than revenue, which likely broadens the set of agencies affected since most state agencies do not generate advertising revenue.

TECHNICAL

In the eligible local news organization definition, paragraph (5) cross-reference was corrected from 'subsection c. or d.' to 'paragraph (3) or (4)' and 'section' to 'subsection,' fixing an internal reference error that could have created ambiguity about which requirements apply to hybrid print-and-digital organizations.

The STATEMENT section (a summary of the bill's provisions included in introduced versions) was removed, which is standard when a bill is reprinted after committee action.

SCOPE

Senators Turner and Timberlake were added as co-sponsors, indicating broader legislative support for the bill.

Floor votes

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Full legislative history

Actions timeline

Total actions
2
Key actions
0
Committee
0
Mar 5, 2026
Introduced
Introduced in the Senate, Referred to Senate State Government, Wagering, Tourism & Historic Preservation Committee
upper
2 primary · 7 co-sponsors

Sponsors