Establishes "Fair Price Protection Act."
This bill, known as the Fair Price Protection Act, prohibits retail food stores and third-party grocery delivery platforms in New Jersey from charging different prices to different consumers for the same product based on surveillance data collected through cameras, sensors, or other tracking technologies. The law directly affects grocery retailers, delivery services, and consumers by making it illegal to use personal information about shopping habits, location, or biometrics to set individualized prices. Exceptions are allowed for legitimate cost differences, bona fide discounts for groups like seniors or students, and loyalty programs, provided that pricing criteria are clearly disclosed to customers and surveillance data is not used for other purposes like targeted advertising. The bill aims to prevent discriminatory pricing while permitting standard business practices such as loyalty rewards and group discounts when properly communicated.
Bill status
in committee
1 of 4 stages cleared
Introduction
Mar 2026
Committee Review
Floor Vote
Governor
Introduced Mar 5, 2026
Last action Mar 16, 2026
Floor votes
How they voted
No floor votes recorded yet.
Full legislative history
Actions timeline
Total actions
2
Key actions
0
Committee
0
Mar 5, 2026
Introduced
Introduced in the Senate, Referred to Senate Commerce Committee
upper
2 primary · 1 co-sponsor
Sponsors
Role
Legislator
Party
State
District
P
Joe Cryan
DDemocratic
P
Joe Lagana
DDemocratic
Co
Angela McKnight
DDemocratic
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