Concerns hospitality franchise agreements.

S 2920 regulates hospitality franchise agreements in New Jersey, directly affecting hotel, motel, and similar business owners operating within the state. It prohibits franchisors from imposing unreasonable restrictions after termination (e.g., employment limits beyond six months), forcing costly relocations or capital investments without justification, hiding vendor kickbacks, or requiring exclusive purchases when comparable alternatives exist. The law also bans franchisors from charging franchisees for guest reviews, selling loyalty points without compensating them fairly, or unreasonably blocking approved suppliers. It applies to franchises requiring a NJ business location, owned by NJ residents, or generating over 20% of sales in NJ, and treats hospitality franchises as "merchandise" under consumer fraud law. The bill takes effect immediately for new or modified agreements.