Requires online program manager providing marketing services for institution of higher education or proprietary institution licensed to offer academic degrees to self-identify as third party to prospective students.

S 2859 requires colleges and universities in New Jersey to ensure that online program managers (entities managing online degree programs for schools) clearly identify themselves as separate third parties when communicating with prospective students. Specifically, these managers must state they are not part of the school at the start of any contact and include clear relationship disclosures in all marketing materials. The bill directly affects institutions using such managers, the managers themselves, and students receiving marketing communications. Violations would be treated as unlawful under New Jersey's consumer protection laws, subject to penalties and remedies.