Requires person offering digital coupon to make available in-store alternative of identical value.

This bill requires retailers offering digital coupons (e.g., app or website discounts) to also provide in-store alternatives - such as paper coupons, kiosks, or checkout discounts - allowing customers to access identical savings at physical locations. It defines "digital coupons" as internet-only offers redeemable via personal devices (like smartphones), and "in-store alternatives" as methods to apply the same discount at the point of sale. Violations carry fines up to $250 for a first offense and $500 for repeat violations, enforced by New Jersey’s Division of Consumer Affairs. The bill applies directly to retailers selling goods or services, ensuring digital coupon benefits are equally accessible offline.