Directs DHS to establish three year advertising campaign to attract certified home health aides to health care professions; appropriates $3 million.

This bill directs New Jersey's Department of Human Services (in consultation with the Department of Health) to launch a three-year advertising campaign targeting certified home health aides, promoting healthcare careers as rewarding opportunities with available financial support like scholarships and student loan assistance. The campaign must specifically aim to recruit from underrepresented racial groups, senior care specialists, and high-demand healthcare fields. It appropriates $3 million from the state general fund to cover campaign costs and requires a final report on effectiveness to be submitted to the governor and legislature within six months of the campaign's end. The bill expires upon submission of this report.