Prohibits gender-based price discrimination.
New Jersey's S 1209, the "Prohibition Against Gender-Based Pricing Discrimination Act," bans businesses from charging different prices for substantially similar products or services based on gender. It specifically prohibits price differences for items like clothing or personal care products where the only difference is marketing toward a gender (e.g., women's vs. men's versions of identical items), excluding minor differences in color or packaging. The bill requires salons, tailors, and dry cleaners to clearly display pricing in 14-point bold text and provide written price lists upon request, along with a visible 24-point sign stating the law. It explicitly allows price differences for gender-neutral reasons like material costs or tariffs. The law applies to all businesses selling goods or services in New Jersey.
Bill status
in committee
1 of 4 stages cleared
Introduction
Jan 2026
Committee Review
Floor Vote
Governor
Introduced Jan 13, 2026
Last action Jan 13, 2026
Floor votes
How they voted
No floor votes recorded yet.
Full legislative history
Actions timeline
Total actions
1
Key actions
0
Committee
0
Jan 13, 2026
Introduced
Introduced in the Senate, Referred to Senate Commerce Committee
upper
1 primary · 1 co-sponsor
Sponsors
Ask Maddy
·
AI policy assistant
Ask Maddy about S 1209
Scope: NJ
Hi! I can help you understand S 1209. What would you like to know?
Try one of these
i
Maddy answers using official bill text and legislative records. Always verify before sharing.
Sources cited inline