Prohibits advertising artificial intelligence system as licensed mental health professional.

This bill (A 799) prohibits developers or deployers of artificial intelligence systems in New Jersey from advertising or representing to the public that their AI can act as a licensed mental health professional. It directly affects AI companies and developers marketing their systems in the state. The law defines "artificial intelligence" broadly and "licensed mental health professional" to include all state-licensed mental health practitioners. Violations would be treated as consumer fraud under state law, subjecting offenders to fines up to $20,000 per offense and potential penalties like cease-and-desist orders.