Requires certain disclosures of intentionally deceptive audio or visual media.

This New Jersey bill (A 770) requires producers of deceptive audio or video content - such as AI-generated deepfakes - to include clear disclosures when distributed online in the state. It mandates specific disclosures based on media type: watermarks for videos, written text at the bottom of screens for visual content, and verbal statements for audio. The law applies to content falsely depicting living or deceased people’s actions without consent, if it risks causing harm like election interference or reputational damage. Exemptions cover artistic works (e.g., parodies, historical reenactments), minor edits to authentic recordings, and content with already prominent disclaimers.