A 5328 New Jersey General Assembly · 2026-2027 Regular Session

Regulates data brokers, data collectors, and collection and dissemination of certain sensitive information.

This bill regulates how data brokers and collectors handle personal information in New Jersey by requiring them to limit data collection to what is necessary and obtain explicit consent before processing sensitive data or selling personal information. It mandates that companies implement strong security measures to protect data and provides consumers with an easy way to revoke their consent, which must be processed within 15 days. Additionally, the law requires organizations to conduct confidential data protection assessments for activities that pose a heightened risk of harm, such as targeted advertising or selling personal data, and prohibits processing personal data of children between the ages of 13 and 17 for advertising or profiling without consent.
Bill status signed all 5 stages cleared
Introduction
Jun 2026
Committee Review
Jun 2026
General Assembly Passage
Jun 2026
Senate Passage
Jun 2026
Signed into Law
Jun 2026
Introduced Jun 28, 2026 Signed Jun 30, 2026
Maddy AI version diff · 1 comparison

What changed between versions

Introduced Reprint · 7 edits
MODERATE
The Senate amended A5328 to narrow the scope of the public registry and registration fee requirements from all entities 'processing' personal data to only those 'selling or licensing' it, replaced references to 'controller' with 'data broker or data collector' throughout key definitions, changed 'personal identifying information' to 'personal data' in breach reporting requirements, narrowed sensitive-data exemptions to cover only 'sensitive data' rather than all 'personal data,' and limited the 270-day delayed effective date to only subsection b (the registry) rather than all of section 2.
SCOPE

The public registry in section 2(b) now covers data brokers and collectors 'engaged in selling or licensing personal data' instead of those 'engaged in processing personal data,' narrowing which entities must be listed.

In section 3(b), three exemptions (for Motor Vehicle Commission sales, consumer reporting agencies under FCRA, and human subjects research) were narrowed from covering 'personal data' to covering only 'sensitive data,' meaning the sensitive-data prohibition now applies more broadly to non-sensitive personal data in those contexts.

FISCAL

The registration fee schedule in section 2(c)(2) now applies to a data broker that 'sells or licenses' personal data rather than one that merely 'possesses' it, meaning the fee trigger is tied to the commercial act of selling or licensing.

DEFINITION

Multiple definitions were updated to replace 'controller' with 'data broker or data collector': in 'de-identified data,' 'processing,' 'processor,' and 'publicly available information.' This aligns the bill's terminology with its own defined terms rather than borrowing from P.L.2023, c.266.

REQUIREMENT

In section 2(d)(6) and (7), 'personal identifying information' was replaced with 'personal data,' broadening the scope of breach history and minor-data reporting requirements to cover all personal data rather than only personally identifiable information.

TIMELINE

The effective date provision was narrowed: previously all of section 2 was delayed 270 days after enactment, but now only subsection b (the public registry) is delayed. The registration and fee provisions in subsection c will take effect immediately upon enactment.

ENFORCEMENT

Section 5 penalty language was restructured so that 'including a controller' applies only to 'data broker' and was struck from the 'data collector' reference, clarifying that data collectors are penalized in their own right without needing the controller qualifier.

Floor votes

How they voted

This bill passed the Senate by voice vote (no roll call recorded).
Full legislative history

Actions timeline

Total actions
10
Key actions
5
Committee
1
Amendments
1
Jun 30, 2026
Lower · Passed
Passed Assembly (Passed Both Houses) (53-20-1)
lower
Jun 30, 2026
Upper · Passed
Passed by the Senate (25-15)
upper
Jun 30, 2026
Upper · Passed
Senate Amendment (32-0) (McKeon)
upper
Jun 30, 2026
Lower · Passed
Passed by the Assembly (52-21-0)
lower
Jun 28, 2026
Lower · Passed
Reported out of Assembly Committee, 2nd Reading
lower
Jun 28, 2026
Introduced
Introduced, Referred to Assembly Budget Committee
lower
2 primary · 1 co-sponsor

Sponsors