Establishes "Fair Pricing and Transparency Act."

This bill, titled the Fair Pricing and Transparency Act, would require grocery stores in New Jersey to disclose when they use automated systems to set personalized prices for food items. It directly affects retailers who use electronic shelf labels or other digital pricing technology that can adjust prices based on consumer data such as browsing history, purchase patterns, or inferred characteristics like income or location. The law defines specific terms including "dynamic pricing" and "personalized pricing" to clarify what practices are covered, and it establishes detailed definitions for consumer data and protected characteristics to ensure clarity in enforcement. Retailers using these systems would need to inform customers about the pricing methodology, though the bill does not ban the practice itself. The legislation aims to increase transparency in how grocery prices are determined while allowing businesses to continue using algorithmic pricing tools.