A 4728 New Jersey General Assembly · 2026-2027 Regular Session

Regulates deceptive use of artificial intelligence in photo advertising of certain dwellings.

This bill prohibits real estate sellers and their agents in New Jersey from using photos in advertisements that have been created or edited with generative artificial intelligence or other software intended to fundamentally alter an image. It requires all property photos to reflect the actual current state of the dwelling and be no older than five years. Sellers may still use AI or editing tools to add furniture or non-fixed items, provided they disclose the use of such technology in advertisements and provide original unaltered images upon request. Violations of these rules could result in civil penalties of $500 for the first offense and up to $1,000 for subsequent offenses.

Issues: ✓ Housing ✓ Technology

Bill status in committee 1 of 4 stages cleared

Introduction

Mar 2026

Committee Review

Floor Vote

Governor

Introduced Mar 10, 2026 Last action May 14, 2026

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What changed between versions

Introduced → Reprint · 5 edits

MODERATE

The First Reprint of A4728 significantly expands the bill's scope from covering only sale transactions to also covering rental and lease transactions, making it applicable to a much broader range of real estate advertising. It also makes regulatory action by the New Jersey Real Estate Commission mandatory within one year rather than optional, and adds a clarifying provision that the law applies only to listings first posted after the effective date.

SCOPE

The prohibition on using AI-generated or edited photos in real estate advertising now applies to advertising for 'sale, rent, or lease' instead of only 'sale.' This expands coverage to rental and lease transactions throughout subsections b, c, and the overall applicability language.

A new sentence was added to Section 3 clarifying that the act applies only to photo advertisements concerning dwelling units and dwelling sites 'first listed as for sale, rent, or lease after the effective date of this act.' This means existing listings already on the market before the effective date are not subject to the new rules.

ENFORCEMENT

Section 2 changed from giving the New Jersey Real Estate Commission permission ('may') to promulgate regulations to requiring it ('shall') to do so within one year of the effective date. This makes rulemaking mandatory with a deadline rather than optional and open-ended.

TECHNICAL

A typo in subsection d was corrected: 'editng' changed to 'editing.'

Subsection f was renumbered as subsection e, likely reflecting a structural adjustment to the bill's organization.

Floor votes

How they voted

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Full legislative history

Actions timeline

Total actions

Key actions

Committee

May 14, 2026

Committee

Reported out of Asm. Comm. with Amendments, and Referred to Assembly Appropriations Committee

lower

Mar 16, 2026

Committee

Reported out of Asm. Comm. with Amendments, and Referred to Assembly Housing Committee

lower

Mar 10, 2026

Introduced

Introduced, Referred to Assembly Science, Innovation and Technology Committee

lower

3 primary · 2 co-sponsors