Establishes civil right of action for misuse of individual's name, image, likeness, or voice.

This proposed bill (A 3065) would establish a legal right for New Jersey residents to control how their name, image, likeness, or voice is used commercially. It grants individuals (living or deceased) the ability to sue businesses or others who use these elements without permission for advertising, fundraising, or other commercial purposes - including digital uses like AI-generated voice replicas. After death, these rights would pass to heirs for 10 years (unless extended), allowing them to enforce the ban on unauthorized use. The law would require explicit consent from the individual, their guardian (for minors), or their estate (for deceased persons) before commercial use can occur.