A 2910 New Jersey General Assembly · 2026-2027 Regular Session

Establishes "Jersey Spirits Program" in Department in Agriculture.

This bill creates the "Jersey Spirits Program" within New Jersey's Department of Agriculture to promote distilled alcoholic beverages made in the state using locally grown ingredients like grains, fruits, and herbs. The program requires the Department to run advertising campaigns, share information about NJ distilleries and products, and establish a "Jersey Spirits" label (similar to the existing "Jersey Fresh" food label) to help consumers identify locally produced spirits. It directly benefits New Jersey distilleries that use state-grown ingredients by increasing their market visibility and consumer awareness. The program takes effect immediately upon enactment.
Bill status in committee 1 of 4 stages cleared
Introduction
Jan 2026
Committee Review
Floor Vote
Governor
Introduced Jan 13, 2026 Last action Jan 13, 2026
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Jan 13, 2026
Introduced
Introduced, Referred to Assembly Agriculture and Natural Resources Committee
lower
2 primary · 1 co-sponsor

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