Requires advertising for NJ wine growing regions on tourist directional signs.

This bill requires New Jersey's tourist directional signs to prominently feature the state's four official wine-growing regions: Central Delaware Valley, Warren Hills, Outer Coastal Plain, and Cape May Peninsula AVAs. It mandates the Division of Travel and Tourism to include these regions in statewide marketing campaigns promoting wineries and vineyards. Wineries and vineyard attractions can apply to participate, paying fees for signage that meets design standards set through a public art competition. The law directly affects New Jersey's wine industry and tourists seeking vineyard destinations.