Establishes Office of Tourism Research; requires specific measures concerning tourism advertising, marketing, research, and tourism-related business training.

This bill establishes a new Office of Tourism Research within New Jersey's Division of Travel and Tourism to improve the state's tourism strategy. The office will build a database tracking potential travelers (including age, interests, and geographic location within 500 miles of New Jersey) and conduct ongoing surveys on marketing effectiveness, hotel occupancy, and tourism sector performance. It requires cataloging tourism assets by sector - such as heritage sites, sports venues, retail areas, and agricultural attractions - to inform marketing efforts. The office will also develop a comprehensive marketing plan for the state, targeting both domestic and international markets.