"New Jersey Disclosure and Accountability Transparency Act (NJ DaTA)"; establishes certain requirements for disclosure and processing of personally identifiable information; establishes Office of Data Protection and Responsible Use in Division of Consumer Affairs.

This bill, the New Jersey Disclosure and Accountability Transparency Act (NJ DaTA), creates new rules for how businesses handle personal data in New Jersey. It requires businesses (called "controllers") to get clear, active permission ("affirmative opt-in") from New Jersey residents before collecting or processing their personal information, and gives residents the right to access, correct, or delete their data. The bill also establishes a new Office of Data Protection within the Division of Consumer Affairs to enforce these rules and ensure businesses comply. It directly affects businesses that collect personal data from New Jersey residents, including online services, apps, and other entities handling consumer information.