S 4908 New Jersey Senate · 2024-2025 Regular Session

Imposes tax on collection of consumer data in certain instances; dedicates portion of annual revenues to support 9-8-8 suicide prevention and behavioral health crisis hotline.

New Jersey's S 4908 imposes a tax on large commercial data collectors (like big tech or data brokers) that gather consumer data on 1 million or more New Jersey residents each month. The tax rate increases based on the number of New Jersey consumers affected, ranging from $0.05 per consumer for 1-2 million users up to $0.50 per consumer for over 10 million users. The first $60 million in annual revenue from this tax is dedicated to the state's 9-8-8 Suicide and Crisis Hotline, funding crisis intervention services and care coordination through the Department of Human Services. This bill directly impacts major data-collecting companies operating in New Jersey, with no exemptions for basic contact information like email or payment details.
Bill status in committee 1 of 4 stages cleared
Introduction
Nov 2025
Committee Review
Floor Vote
Governor
Introduced Nov 24, 2025 Last action Nov 24, 2025
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Nov 24, 2025
Introduced
Introduced in the Senate, Referred to Senate Budget and Appropriations Committee
upper
2 primary · 0 co-sponsors

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