Establishes protections for student-athletes and certain institutions of higher education concerning name, image, or likeness compensation; repeals "New Jersey Fair Play Act."

New Jersey's S 4439 allows student-athletes at four-year colleges offering athletic scholarships to earn compensation for the use of their name, image, or likeness (NIL), while prohibiting schools from blocking such deals. It specifically bans under-21 student-athletes from NIL agreements involving alcohol, tobacco, or cannabis products. The bill requires institutions to provide annual NIL education on financial literacy and brand management, and ensures NIL contracts remain private under public records law. It also prohibits athletic associations like the NCAA from penalizing schools or athletes for engaging in permitted NIL activities. The bill repeals New Jersey's previous "Fair Play Act" to align with updated national standards.