Requires Division of Travel and Tourism to establish marketing and advertising campaign to promote athletics; appropriates $250,000.

This bill requires New Jersey's Division of Travel and Tourism to create an annual marketing campaign promoting interscholastic (high school) and collegiate athletics. The campaign must encourage student participation, highlight physical/mental/social benefits, boost event attendance, showcase NJ's competitive sports landscape, and reinforce the state's reputation for developing athletes. It appropriates $250,000 from the General Fund to implement these efforts. The bill directly affects schools, student-athletes, and sports organizations by funding statewide promotion of athletic programs.