Directs Secretary of State to contract with qualified vendor to develop national marketing campaign promoting State's innovation economy; appropriates $1,000,000.

S 1243 requires New Jersey's Secretary of State to contract with a qualified 501(c)(3) nonprofit vendor to create a national marketing campaign promoting the state's innovation economy. The campaign will target out-of-state businesses, entrepreneurs, investors, and job seekers - especially in high-tech fields and manufacturing - by highlighting employment opportunities, competitive wages, infrastructure, and business-friendly assets. Key provisions include developing a branding strategy, promoting well-paying careers in technology and manufacturing, and using radio, TV, print, and online media. The bill appropriates $1,000,000 from the General Fund to fund this initiative.