Requires telemarketers making sales calls to display their name and telephone number on any caller identification service.

This bill requires telemarketers making sales calls to display their actual name and phone number through caller identification services during the call. Specifically, they must accurately identify themselves within the first 30 seconds of contact and cannot block, falsify, or circumvent caller ID displays. It directly affects telemarketing companies and their call centers operating in New Jersey, applying to all unsolicited sales calls. The law aims to increase transparency for consumers by ensuring they can identify and verify telemarketers before engaging with them.