Establishes Office of Tourism Research; requires specific measures concerning tourism advertising, marketing, research, and tourism-related business training.

This bill establishes an Office of Tourism Research within New Jersey's Department of State to support tourism marketing and planning efforts. The office will create a database of potential travelers (targeting specific demographics and geographic areas), organize tourism assets into seven categories (including heritage sites, entertainment venues, and agricultural attractions), and conduct surveys on marketing effectiveness. It requires the tourism division to develop a comprehensive marketing plan targeting domestic and international markets, create free mobile apps for tourists, and provide training to tourism businesses on resource management, product development, and securing financing. These changes directly affect New Jersey's tourism industry, travel businesses, and the state's tourism marketing division.