Requires DHS to conduct public awareness campaign on benefits of doula and midwife services, and educate women on NJ FamilyCare coverage of these services.

This bill (A4944) requires New Jersey’s Department of Human Services (DHS) to launch a public awareness campaign about doula and midwife services. It directs DHS to educate women and birthing persons - especially those enrolled in NJ FamilyCare - on the benefits of these services, including improved maternal and infant health outcomes, culturally competent care, and coverage for prenatal, birthing, and postpartum support. The campaign will use print and digital media, and DHS must post clear information and an annual updated directory of approved doula and midwife providers on its website. The bill specifically aims to increase access to these services by clarifying NJ FamilyCare coverage details.