Prohibits gender-based price discrimination.

This bill (A4752) prohibits businesses in New Jersey from charging different prices for substantially similar products or services based on gender, targeting the "pink tax" where items marketed to women cost more than identical products for men. It defines "substantially similar" products as having no significant differences in materials, function, or design (color or packaging alone doesn't justify price differences). Businesses like tailors, salons, and dry cleaners must clearly display written pricing in 14-point bold type and post a visible 24-point sign stating gender-based price discrimination is illegal. Violations could result in fines up to $20,000 per offense under New Jersey's consumer fraud law.