Requires person offering digital coupon to make available in-store alternative of identical value.

This bill requires retail stores that offer digital coupons (e.g., smartphone or app-based discounts) to also provide in-store alternatives - like paper coupons, kiosks, or direct point-of-sale discounts - delivering identical savings or benefits at the same price. It directly affects retailers selling goods or services who distribute digital coupons, mandating equal access to discounts regardless of how customers access them. Violations carry civil fines up to $250 for a first offense and $500 for repeat violations, enforced by New Jersey’s Division of Consumer Affairs. The law takes effect 12 months after enactment.